ABOUT ATELIER JOSEPHINE

Atelier Josephine is a floral design boutique studio in the Greater Toronto Area. Josephine thoughtfully craft arrangements that articulate soft, delicate movements; though the elements on their own may not be outspoken, together they come in harmony to emanate ethereal beauty and refinement.

OVERVIEW

Josephine connected with me to create a new logo and website that reflects her brand. We began the process with design discovery — choosing a colour palette and mood board to better understand her brand. I designed a few options for her logo and refined it once she made a selection. Once the logo was completed, I finalized her branding guide with a colour palette, mood board, and typography selection. Josephine wanted a very minimal website with minimal upkeep that showcases a few of her floral artistry, a simple about page, and a contact page.

SCOPE OF WORK

  • brand logo
  • brand mark
  • minimal brand guideline
  • Squarespace website set up
  • basic SEO setup

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