ABOUT ATELIER JOSEPHINE
Atelier Josephine is a floral design boutique studio in the Greater Toronto Area. Josephine thoughtfully craft arrangements that articulate soft, delicate movements; though the elements on their own may not be outspoken, together they come in harmony to emanate ethereal beauty and refinement.
OVERVIEW
Josephine connected with me to create a new logo and website that reflects her brand. We began the process with design discovery — choosing a colour palette and mood board to better understand her brand. I designed a few options for her logo and refined it once she made a selection. Once the logo was completed, I finalized her branding guide with a colour palette, mood board, and typography selection. Josephine wanted a very minimal website with minimal upkeep that showcases a few of her floral artistry, a simple about page, and a contact page.
SCOPE OF WORK
- brand logo
- brand mark
- minimal brand guideline
- Squarespace website set up
- basic SEO setup
