ABOUT DELIGHT FLORAL
DeLight Floral Design is a Toronto-based floral designer working in the corporate and events industry. In 2014, Sarah Min founded DeLight Floral & Design and began her one-woman operation from her home. Sarah’s creations are inspired by God’s creations, her interest in interior design and picturesque sceneries from her travels. She always strives to translate each client’s story and spirit into her designs to execute a perfectly tailored floral statement. DeLight has blossomed immensely since those early days, thanks to Sarah’s natural talent for curating memorable affairs, her genuine relationships with her clients, and her wonderful team.
Sarah Min reached out to me in search of a branding refresh, website redesign, and an e-commerce addition. I collaborated with Sarah and together we began the process with design discovery and choosing a colour palette in order to build her brand style guide. I designed a few options for her logo refresh using inspiration from her previous logo, with the addition of two new brand-marks for packaging collaterals.
Sarah wanted a simple, responsive, and interactive website design that showcased the essential pages: home, about, services, portfolio, contact, and a simple e-commerce shop. Additional informational pages were created to cover FAQs, studio details, and workshops. After creating her logo, brandmark, typography selection, and brand guide, I wire-framed her website page layouts before starting on the actual website. I then customized her previous WordPress theme to be consistent with her updated branding. Lastly, I created her e-commerce shop on Squarespace for something simple and user-friendly that she can update and manage on a day-to-day basis.
SCOPE OF WORK
- brand guide
- logo + brand mark
- colour palette
- typography selection
- WordPress website theme customization
- Squarespace e-commerce shop setup
- basic SEO setup